Meeting/Event Information
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Win Themes (2-part series) | APMP GA Chapter Meeting
June 21, 2023
12:00 PM - 1:00 PM
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Virtual Presentation Via Zoom
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Session description:
Win themes are the difference between a compliant proposal and a winning proposal. After all, if you can’t figure out what makes your firm the right fit, how will your client? During this workshop, you will learn how to ask the right questions to uncover key win themes for your proposals beginning at the go/no-go all the way through to submittal.
Takeaways/action items:
Have several tools to help your teams uncover win themes
Learn how to ask the right questions to get your differentiators
Learn where win themes belong in a proposal and how to confirm they make appearances where needed.
Speaker Bio:
Keelin is a creative thinker and problem solver with a focus on thoughtful interactions throughout the Architecture, Engineering and Construction (AEC) industry. She is invested in marketing efforts that produce smart strategies and help her teams serve their communities. She is a former Proposal Manager, so she understands what we do as APMPers. She is the owner of Adiuvo Marketing and the host of the AEC Marketeer podcast that explores A/E/C marketing and beyond.
Registration:
https://us02web.zoom.us/meeting/register/tZUuduihqTwtE93cR7dJX_l5N2QcLejWCUBi
Refund Policy
Full refunds are available for face-to-face meetings up until 3 business days before the event (the point at which we have to guarantee a minimum count to the hosting venue).
